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<aside> <img src="/icons/info-alternate_gray.svg" alt="/icons/info-alternate_gray.svg" width="40px" /> Concepts:

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<aside> <img src="/icons/map_gray.svg" alt="/icons/map_gray.svg" width="40px" /> Topical Map

This is a strategic layout that organizes and structures your content around main themes or topics. By grouping related content you can cover a subject as a whole. A topical map helps in establishing topical authority and relevance in search engines.

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<aside> <img src="/icons/key_gray.svg" alt="/icons/key_gray.svg" width="40px" /> Main Keyword

Basically the main topic or subject of your content.

If you HAVE a project already, you probably know what your main keyword is. It is basically your most important keyword. If you still don’t know, use to find out what the single most searched keyword in your niche is.

If you DON’T have a project, you can start by figuring out what you want to focus on.

General advice is to look at a niche that is not too saturated, but also doesn’t get too few searches per month.

You can use these tools to get inspiration & see what people are looking for:

• Google Keyword Planner
• ahrefs.com/keyword-generator
• trends.google.com
• **Keywordtool.io** </aside>

<aside> <img src="/icons/circle-dot_gray.svg" alt="/icons/circle-dot_gray.svg" width="40px" /> Hierarchy: pillar pages -> cluster pages -> subniches

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<aside> <img src="/icons/bullseye_gray.svg" alt="/icons/bullseye_gray.svg" width="40px" /> Pillar Pages (10+- is a good number to aim for, at first)

Pillar pages serve as hubs for broad topics, organizing related content.

Simple example of Pillar pages, Cluster pages, and Subniches:

For example, if your

Pillar page is "Running Gear,"

Cluster pages could include "Running Shoes," "Running Apparel," and "Running Accessories."

Subniches could then focus on "Trail Running Shoes," "Cold Weather Running Clothes," and "Hydration Packs for Runners.”

Hierarchy: pillar pages -> cluster pages -> subniches

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<aside> <img src="/icons/database_gray.svg" alt="/icons/database_gray.svg" width="40px" /> Cluster pages

Cluster pages serve to cover specific aspects of a broader topic, linking back to a main pillar page to improve SEO and topic authority.

Each cluster contains multiple pieces of content that cover various aspects of the main topic.

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<aside> <img src="/icons/target_gray.svg" alt="/icons/target_gray.svg" width="40px" /> Subniches

Subniches serve to provide detailed content on very specific topics, improving SEO by targeting niche, long-tail keywords.

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